BTL Activation Agency in India

On-Ground Marketing That Turns Consumer Moments Into Measurable Sales

Most people decide what to buy in the moment — when they're standing in a store, trying a sample, or talking to a promoter for a few seconds. It's these small interactions that usually push them toward one brand or another. And that's exactly the space where we work.

7C'S Communication Pvt. Ltd. is built to influence that moment. For over 15 years, we've helped brands convert on-ground visibility into real sales outcomes. Trusted by leading FMCG, beverage, and consumer electronics brands across India, we have delivered more than 500 activation programs with predictable, repeatable results.

Our Single Focus

Design and execute activation programs that create trial, improve conversions, and strengthen retail presence — not just add "visibility" to a report.

With in-house fabrication, trained field teams, and daily reporting across 150+ cities, we offer brands a reliable way to scale on-ground impact anywhere in the country.

Why Brands Choose 7C'S Communication

Clear commercial thinking

We begin with the business objective — trial, conversion, visibility, or market defense — and build the activation backward from that goal.

Controlled execution through in-house capabilities

We fabricate all kiosks, counters, display assets, and branding elements internally. This ensures speed and consistency across every city.

Promoters who communicate, not just stand

Our promoter network of 10,000+ is trained for product knowledge, objection handling, and category behaviour — the things that actually drive conversions.

Daily reporting you can trust

Location-wise photos, sampling data, footfall counts, demographic insights, and notes from supervisors — delivered every day, without exception.

Reliable multi-city deployment

With teams across India, we can activate 20–100+ cities simultaneously while maintaining uniform quality.

Fast turnaround

Need a 15-city program launched in a week? Our in-house structure allows us to execute campaigns in 48–72 hours when required.

What We Help You Solve

• Increase product trials
• Lift conversion at retail
• Strengthen visibility in competitive categories
• Launch new SKUs across multiple markets
• Execute reliable sampling programs
• Run large-scale national activations with zero execution gaps
• Improve reporting and accountability
• Build consistent experiences across cities

Our strength is turning these needs into a well-structured activation system.

Our BTL Activation Services

Mall Activations

High-footfall engagement through sampling counters, demo zones, interactive setups, and conversion-led experiences.

In-Store Retail Activations

Promoter-led demos, tasting counters, shelf branding, POP displays, and engagement solutions designed to influence shoppers at the point of purchase. Learn more about our retail branding services.

RWA & Community Activations

Festival events, sampling programs, and trial setups inside residential societies — perfect for family-focused categories.

College & Youth Activations

Campus festivals, sports events, gamified experiences, sampling drives, and youth-led brand engagement.

Multi-City Rollouts

Structured activation rollout across 20–100+ cities with standardized asset kits, supervisor oversight, and daily reporting.

Roadshows & Mobile Van Activation

Branded mobile vans, product demo routes, rural and semi-urban penetration, and cluster-focused outreach.

Product Sampling Programs

Targeted sampling, hygiene-led distribution, lead capture, and sample-to-sale tracking.

Experiential Activations

Immersive brand zones, interactive engagement modules, and shareable experience setups that strengthen brand recall.